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Dołączył: 19 Paź 2023
Posty: 1
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Ifirma.plStrategic analysisStrategic analysis methodsEnterprise portfolio analysis – what are the methods What is the BCG matrix What was the position of your company a year ago or any other period of your choice Has anything changed in this regard What was your image like on the Internet and social media a year ago or elsewhere , and now What are your options for investing in a new or existing product Could you opt out of the delivery of any of the products The BCG matrix groups selected elements based on the market growth rate and the number of our customers.
Therefore, we can divide the assortment intocategories: CASH COWS These will be the products that bring the most profit. Instead of acquiring new customers for this phone number list product, you should focus on existing ones. Adapt your offer to meet growing customer demands by, for example: discount in exchange for purchasing a given item in a set with others; a discount offer for providing an e-mail address; free delivery over a certain amount of money; creating short guides for consumers.
To facilitate their choice and highlight the advantages of your products and the benefits of purchasing them; paying attention to communication also on social media - create interesting content and encourage people to visit the store's website; creating product descriptions that will be optimized for search engines and at the same time provide useful information to customers. If you manage to achieve a budget surplus, donate funds to improve the Dogs' position or invest in Question Marks. STARS These are products whose sales are growing rapidly.
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